Beckett: Online Sports & Non Sports Cards Collectibles and Price Guide Subscription ;Beckett Media has been the voice of the collectibles industry from the time Dr. James Beckett published his first Sport Americana Baseball Card Price Guide book in 1979 to the launch of the first issue of Beckett Baseball magazine five years later. In the time since that rather simplistic first issue of Beckett Baseball, the magazine – and the company itself – has grown in significant proportions, similar to the very field it covers.