Bluebella is a fashion led, lingerie and nightwear brand, designed in-house at their London office. The collections have a directional and exciting signature look, that reflects the strength and femininity of the Bluebella woman, with an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, the designs often have a provocative edge and are created at a price point that makes it highly accessible within the marketplace. The collections embody the spirt and style of the Bluebella woman.

The directional designs aim to challenge the classic lingerie shapes, to create lingerie that is wearable but fashion led. This is a fashion lingerie brand designed primarily for the 18 – 35 age group, but is also worn by every woman who believes that age is most definitely just a number.